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Better Cold Emails
Introduction
About Sterling and the Course (9:05)
Why Write Better Emails? (7:50)
Step 1: Research
Why is Research Important? (4:34)
Know Your Audience (6:48)
What to Look For (10:02)
When to Send Your Cold Email (5:01)
Step 2: Writing
Establish a Connection (2:57)
How to Write in a Way that People Want to Read (5:07)
Step 3: Respect Their Time
Peak Their Interest (and Keep It) (3:09)
How to Use Their Time Wisely (4:13)
Tools, Templates, and Examples
Template Email (3:27)
Strategy: The 30-Minute Rule (3:58)
Go Write Better Cold Emails!
Thank You for Being Here (1:42)
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When to Send Your Cold Email
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